Lisa Eldridge named as Lancome's new Make-Up Creative Director

There are many beauty YouTubers but then there is make-up artist Lisa Eldridge. A true professional in the beauty field that not only exemplifies effortless chic beauty but whose online tutorials are easy to follow and mesmerizing. And her product suggestions are always bang on...I've loved every product she has ever endorsed. She's knowledgeable (watch her history of makeup videos), practical, and approaches makeup in a girl-next-door type of way.

Having worked 20 years earlier as a beauty adviser at Harrods Lancome counter, surely, she never imagined she would become Lancome's new Make-up Creative Director. She has worked with other brands before such as, Chanel and Boots (her famous Boots No.7 Perfect Lips Liner #20 nude is the perfect nude). Therefore, I am excited to see what's in store for Lancome.

“It’s an honour to be named Make-up Creative Director at Lancôme, a brand with an incredible heritage, impeccable style and genuine integrity. We are designing a brand new Paris Make-Up Atelier and I can’t wait to start creating new collections, shades and products, as well as posting the amazing on-line content we have in mind. This truly is an exciting new adventure!” -Lisa Eldridge

Anyone else watch beauty YouTube videos? Who are your favourites?

(image: © Cuneyt Akeroglu for Lancôme)