Joe Who?

I have been searching every Loblaws & Great Canadian Stores (grocery stores in Canada) for stock of the new Joe Fresh Beauty line & finally found a few items (everything else was sold out). I love Joe Fresh clothing so I was excited when their makeup line was released. For those that don't know Joe Fresh, it's the creation of Joe Mimran. He is not your average Joe! This is the man that developed Club Monaco and many more other fashion brands. However, what makes Joe Fresh so great is the fashionable clothes & accessories at affordable prices. To read more on Joe Fresh click here for an article on the brand & the man Joe. Behind Joe Fresh Beauty, makeup artist Simone Otis worked as the consultant. Check out her work here!

Now on to the review! I was hoping to try out their Cheek Tint ($4 cdn) but sold out, what I did buy (literally there was nothing left) were two of their lipglosses; Sheer Pink & Ginger each at $8 cdn. I loved both of these shades! Packaged in clear slick plastic these glosses are pretty big. The applicator is a screw top brush wand. Slightly fragranced but not over bearing (thank goodness) I dislike fragranced makeup. The texture of the lipgloss is slightly tacky & a bit thick, goes on smooth & glossy. I would definitely repurchase these glosses & excited to try the rest of the line, once they restock:) I guess they are really Fresh! Rating: 5/5