Earlier this month Vidal Sassoon launched a new hair care line at Montreal Fashion Week. Vidal Sassoon’s Creative Director and Pro-Series ambassador, Lorraine McAndrew, showcased the latest hair trends inspired by 60’s Françoise Hardy using the new Pro Series Collection.
“Without a doubt, creating the right look begins with the right products” says Lorraine McAndrew, Vidal Sassoon Pro Series Expert. “With a rich history for being leaders and innovators in hair styling, P&G scientists have developed Vidal Sassoon Pro Series, quality products that address the everyday needs of real women, helping them create the look they want at home.”
The hair was exclusively shown at a private sneak-peak show in conjunction with the fashion duo designers Martin Lim.
The new Vidal Sassoon Pro Series Collection is affordable and salon quality haircare now available at mass merchandisers.
“We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line,” says Walter Geiger, P&G’s Vice President and General Manager of North America Hair Care & Color. “Building on Vidal Sassoon’s unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair.”
Vidal Sassoon Pro Series is available as of February 2013 at a suggested retail price of $5.26-$14.99 at mass retailers nationwide.
(images property of beautyparler.ca)