Did you think that the only men to wear makeup were in rockbands? Or perhaps just Johnny Depp in Pirates of the Caribbean. In the past we’ve seen men in rock bands (or pirates) wear lots of black eyeliner, however, put down that liner because YSL has just released a concealer exclusively for men. The famous YSL Touche Eclat Radiance Touch, which acts as a highlighter/concealer for undereyes, is one of the top selling makup items across the globe. They have now launched a male friendly counterpart that is fragrance-free. A spokesman at YSL said:
“We have developed YSL Touche Eclat For Men specifically for men to help encourage men to use cosmetics as a skin enhancer, rather than to create a full makeup look.” The men’s version of Touche Eclat is unfragranced and gives eyes the appearance of being “more revitalised, piercing and deep”. (telegraph.co.uk, Sept.7,2008)
The male model that will launch YSL Touche Eclat in the U.K is former Big Brother 9 (UK) resident Stuart Pilkington. Seen below Stuart is demonstrating how easy it is for any male to use the “magic pen” as it is often referred to as. Weather that be with his shirt off or on! (Notice the black liner which he is famously known for in the U.K)
The YSL Touch Eclat will be sold at Selfridges and later in the year it wil be launched in North America for the retail price approx. $45.00 cdn.